Inside Look: Andy Stanley's North Point Church Describes Creative Process ~ Praxis Habitus - On Race Religion & Culture

Monday, August 31, 2009

Inside Look: Andy Stanley's North Point Church Describes Creative Process

Quick post: The media department of Andy Stanley's North Point church in the Atlanta area posted a blog today walking through their creative process for a new sermon series.

North Point in Atlanta is a large, multi-site church that invests time strategizing their communication process.

This is more than just "making sermons interesting." The ambitious effort to craft ideas based at the heart of Christian concerns that connect to a mainstream audience is routinely performed.

Here's one video that came through this particular process.

Of course, North Point is not alone in their concern to craft image-saturated, symbolically-rich content. In my own research I've described Mosaic in Los Angeles and Oasis in Hollywood at length (yes, yes, "read my book...").

Nevertheless, it is important to realize the degree to which religious creativity is channeled through the construction of mission-driven religious content.

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